Our Story

Foundation

Focus on technology and innovation as a differential

  • Location 27H
  • Free mileage at daily rates
  • Movida Transparência
    Divulgação de despesas de locação
  • Program for Reducing Carbon Emissions
  • 2006

    Founded in São Paulo

    Movida
  • 2012

    29
    Points of Service

    2.400
    Cars

  • 2013

    AcquisitionJSL

    JSL

    DNA in serve(1º GTF in 1989)

    Largest inbound logistics company in the automotive industry

    Expertise in buying and selling with leading automakers

    National capillarity

Gain of Scale

New Benchmark

  • Expansion of the fleet
    with cars desired by the customer
  • 2014

    82
    Points of Service

    36.875
    Cars

Innovation and Differentiation

51% online booking

  • Moved APP
    Mobile app on all platforms
  • Movida Express
    Withdrawal and return in the VIP area of ​​the parking lot of Congonhas Airport
  • Tablets
    Using Tablets in Quick Returns
  • Wi-Fi
    4G Wi-Fi connection available on all vehicles
  • 2015

    Largest player
    in Brazil

  • Premium Market

    Mercado Premium
  • 179
    Stores

    52.723
    Cars

Growth and Consolidation

New challenges

  • Partnerships
  • Expansion Rededa
  • Operational efficiency
  • 2016

    242
    Points of Service

    64.223
    Cars

Profitability

Focus on Execution

  • Opening of Capital in the Segment New Corporate Governance Market
  • Acquisition of Movida Premium
    Operation of luxury cars with differentiated service
  • Prepayment Launch
  • 2017

    241
    Points of Service

    75.860
    Cars

Multimodal platform

Focus on Execution

  • Creation of i-move, turning Movida into the only Brazilian multimodal mobility platform to offer electric bicycles and trikes
  • New visual identity Seminovos Movida
  • 2018

    250
    Points of Service

    92.875
    Cars